Customer Overview
Emerging from one of India’s largest conglomerates, this digital first financial institution set out to redefine consumer durables financing at scale. It manages lending assets exceeding ₹5,000 crore and serves millions of customers across India.
What Needed to Change
To compete in a rapidly expanding market, the business needed faster approvals, seamless borrower journeys, built in compliance, and accurate credit decisions at high volume. It also needed the agility to update lending rules quickly and scale operations without bottlenecks.
How the Transformation Took Shape
ezee.ai replaced paper heavy processes with a scalable, fully integrated loan origination system built for speed, automation, and control. The rollout combined KYC automation, configurable business rules, real time decisioning, and strong API connectivity to support rapid scaling with minimal manual effort.
Results That Mattered
- Consumer durable loan approvals were delivered in under 200 seconds, 70% faster than industry averages.
- The business captured 40% digital market share and processed over 3 million applications annually.
- End to end automation enabled 4x more loan volume at 30% lower cost, while cutting manual work by 85%.
